Microsoft finally pulled back the curtain on its newest piece of hardware during its E3 2017 Media Briefing. Dubbed the ‘Xbox One X’, this supercharged system is set to offer a “true 4K” experience thanks to the massive amount of power that the engineers have been able to cram inside a fairly compact and sleek design. With technical specifications much higher than anything else on the market, the X is indeed the “world’s most powerful console” as Microsoft has regularly described it as. But, it’s not the only 4K-capable system out there.
Sony released the PS4 Pro towards the end of last year. It, too, is capable of rendering games in 4K, albeit not as well as the Xbox One X can. Nevertheless, it does have a notable headstart over Microsoft’s new system, and on top of that, it’s definitely cheaper. These facts were brought out during a recent interview by GameReactor with Sony’s Global Head of Marketing & Sales, Jim Ryan.
Ryan acknowledged that the Xbox One X is the more powerful system, calling it “a fine product” but when it comes to how well it will sell, he cheekily stated that “it won’t be easy” for Microsoft. Ryan highlighted that the $100 price difference between the Pro and X will make things difficult for the X in the worldwide market. He also highlighted that Sony has a strong presence in Europe, much more so than Microsoft. He ended his comment by saying: “We won’t let anyone readily….easily encroach upon our space.”
Despite the impressive power of the Xbox One X, Microsoft has a lot of work to do in terms of marketing the Xbox One X well enough to convince consumers to sway in its direction rather than Sony’s or even Nintendo’s.